Click on one of the people below to find out more information.

  • Eric Tracy
    General Manager
    (858) 549-6007

    Eric joined Audi San Diego in the winter of 2024, bringing over 20 years of experience with the Audi brand and a deep-rooted passion for German engineering. As a longtime brand ambassador, he believes that Audi strikes the perfect balance-delivering cars that are as dynamic as they are comfortable, and as refined as they are fun to drive.

    From the nimble A3 to the legendary R8, Eric knows and appreciates the entire Audi lineup-but if he had to pick a favorite, it's the RS7: a twin-turbo V8 wrapped in elegance, riding on air, and built for thrill.

    When he's off the clock, you'll find Eric hanging out with his beloved (and stinky) French Bulldog, Mac, catching up with friends and family, or cheering on his Dodgers at Blue Heaven-even if it's not the hometown favorite down in San Diego.


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  • George Mckenzie
    General Sales Manager
    (858) 549-6007

    George joined Audi San Diego and the Holman family in December 2023, bringing with him a deep appreciation for performance-both on the showroom floor and under the hood. A longtime admirer of Audi's engineering excellence, George counts the iconic R8 as his all-time favorite: bold, fast, and unapologetically refined.

    When he's not leading the sales team or talking torque, George can be found outdoors-hitting the golf course, exploring trails on a dirt bike, or casting a line. But his favorite moments are spent with his wife and three sons, making memories wherever their travels take them.


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  • Chris Boone
    Sales Manager
    (858) 549-6092

    Chris joined Audi San Diego in August 2023, referred by a mentor and quickly finding his stride as part of the team. With a genuine appreciation for Audi's innovation and range, Chris enjoys helping clients find the perfect match-whether it's an everyday electric commuter or a head-turning RS model built for performance.

    His favorite part of the job? Representing a brand that truly has something for everyone.

    Off the clock, Chris recharges by spending time with family, staying active, getting outdoors, and-of course-fueling up on great food and caffeine.


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  • Rob Gerlach
    Sales Manager
    (858) 549-6041

    Robert's journey with Audi comes full circle-he got his start in the auto industry with VW/Audi, and after years of working with other manufacturers, he returned to the brand that sparked his passion for cars in the first place.

    For Robert, it's all about the drive: Audi's blend of luxury, performance, and precision handling makes every vehicle as fun to experience as it is to sell.

    Outside of work, Robert enjoys exploring new places with his family and seeking out great food spots-especially the ones that live up to the hype, like Shogun Kobe in Kearney Mesa off of Kearny Villa Rd.


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  • Shannon Bain
    Service Director
    (858) 549-6091

    Shannon's journey with Audi San Diego began in 2020 through a regional support role, but in 2024, Shannon made the move to support the store directly-and hasn't looked back since. With a background rooted in the brand and a passion for all things Audi, Shannon brings insight, experience, and excitement to every customer interaction.

    He's especially drawn to Audi's industry-leading interiors, evolving lighting tech, and performance-driven models like the RSQ8 and RS6. Whether it's a luxury daily driver or a track-inspired machine, Shannon knows how to match customers with their ideal Audi.

    Off the clock, Shannon enjoys spending time outdoors with family, swimming, hiking, and following Formula 1-especially as Audi gears up to join the grid next season. Go Audi!


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  • Ray Daoedsjah
    Service Drive Manager
    (858) 549-6072

    Ray stepped into his current role at Audi San Diego in October 2023, after being promoted from JLR San Diego to help "bridge the gap" between the service drive and the service shop. With hands-on experience and a talent for communication, Ray ensures the service experience runs smoothly from start to finish-for both clients and technicians alike.

    Having worked across luxury brands, Ray appreciates where Audi sits in the mix: not as flashy as some, not as stiff as others-just the perfect blend of sport and luxury.

    Outside the dealership, Ray keeps things fast and rugged. Whether it's dirt biking, mountain biking, running, golfing, hiking, backpacking, or camping, you'll find him outdoors year-round-on two wheels when possible, and on foot when daylight savings says otherwise.


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  • Bill Jordan
    Parts Manager
    (858) 549-6031

    Bill has been with Audi San Diego since July 2000, starting at the parts counter and becoming a trusted source of knowledge and support for both colleagues and customers alike. With over two decades of experience, he's seen the evolution of the Audi brand firsthand-and continues to be inspired by its signature styling and forward-thinking design.

    When he's not at the dealership, you'll most likely find Bill enjoying some well-earned quiet time out on the water with a fishing rod in hand.


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